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Five Ways to Create Customer-Centric Posts on Social Media
Savvy marketers know to place the customer at the center of all they do. But when it comes to reflecting that value on social media, it must be done strategically. Following are five ways to create...
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Gap CMO on Connecting With Consumers on an Emotional Level Through Content
Gap’s challenge from a marketing perspective is connecting with consumers on an emotional level season after season. So, when its vintage logo sweatshirts became a fashion trend this year on TikTok,...
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Pinterest Launches New Social Commerce Features Facilitating Shoppable Video
New developments occurred in the social commerce space this week. On Oct. 6, Pinterest announced it has added several features to make shopping on the platform easier, including a new way to create...
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Most Popular Brand and Creator Social Media Posts of 2021
Here are the top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube, according to an article in PRNEWS, from the Disney+ launch to GAP’s brown hoodie craze to...
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How Brands Can Improve Customer Experience Through Social Media Messaging
By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech...
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Content Moderation Challenges Amid the War in Ukraine
The war in Ukraine has mobilized the business world to take action against Russian state-owned media outlets, TV networks, companies and even Russian athletes by showing support for Ukraine through...
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How B2B Social Marketers Can Balance LinkedIn Engagement With Conversion
For B2B social marketers, LinkedIn’s ability to target prospects based on professional interests and relationships makes it an attractive platform for lead gen and nurturing. But balancing engagement...
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Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’...
It’s been a newsworthy week for the controversial CEO of Twitter. And that’s not counting his SpaceX Starship rocket exploding mid-launch. Twitter announced a new content moderation policy on Monday,...
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Industry Pulse Survey: Threads Vs. X
X CEO Linda Yaccarino spoke out this week about the company’s rebrand from Twitter, new content control tools put in place to reassure brands, and her views on Threads as a potential competitor to X....
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Meta Partnerships Executive Talks Threads Automation, Monetization and What’s...
Following a series of layoffs, Meta’s focus for the rest of 2023 is to lean into AI-powered tools to develop products and bring them to market more quickly, according to an article in AdExchanger....
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